Privacy Policy


White Fox Wines is the trading name of Bianca Trading Wine Ltd – (address and company information on T&C page)

Our website address is:

This privacy policy sets out how we use and protect any information that you give when you use this website. We are committed to ensuring that your privacy and security are protected. If you have any questions about how we look after your privacy,  please email us at


For the purpose of making an enquiry or placing an order, our website may collect the following information: your name and appropriate contact information including email address, address, preferences and interests. Other information relevant to customer surveys or offers may also be requested.

We require this information to understand your needs and provide you with more information for the products you have requested. Your information may also be stored in a CRM system for internal record keeping. We may use the information to improve our product range. We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here:

After approval of your comment, your profile picture is visible to the public in the context of your comment.


When you submit a contact form, the personal data is captured for customer service purposes and we keep contact form submissions for a limited period. We do not use the information submitted for marketing purposes.


If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.


We use analytics cookies to understand how visitors engage with our site, cookies are deployed by our web platform and Google to facilitate that.  For more information please check Google privacy policy here.


We will share your personal information to third parties outside White Fox Wines in the following circumstances:

  • to couriers and other parties who deliver our goods to you when you make an order
  • to send you postal, email and SMS messages via third party communications or delivery service providers;
  • to process your credit card payments;
  • for logistical and IT service purposes;


We will keep your Personal Data no longer than is necessary for the purposes for which the data was provided.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.


If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.


Visitor comments are checked through an automated spam detection service.


For privacy-specific concerns, please get in touch by writing to


We collect information about you during the checkout process on our store.

While you visit our site, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of basket contents while you’re browsing our site.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 7 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

We will also store comments or reviews, if you choose to leave them.


Members of our small team have access to the information you provide us. For example, we can access:

  • Order information like what was purchased, when it was purchased and where it should be sent, and
  • Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfil orders, process refunds and support you.


We share information with third parties who help us provide our orders and store services to you; for example


We accept payments through SQUAREUP.COM. When processing payments, some of your data will be passed to SQUARE, including information required to process or support the payment, such as the purchase total and billing information.

The online shopping system on our website allows you to purchase wines, gift cards and related merchandise for delivery to any UK address through our secure and encrypting website and PCI-DSS compliant payment system by SQUAREUP.COM, ensuring secure transmission and processing of your details.

Square protects account holders and their customers, by ensuring all information submitted is encrypted to their servers, regardless of whether they’re using a public or private Wi-Fi connection or a data service on their phone (such as 3G or 4G). Square will never sell information to third-party vendors.

Please see the SQUAREUP privacy policy here for more details.


When shopping, we keep a record of your email and the cart contents for up to 30 days on our server. This record is kept to repopulate the contents of your cart if you switch devices or needed to come back another day. Read our privacy policy here.